BOOK – THE MARKETING OF YOU ONLY LIVE TWICE

A Comprehensive Overview Of The Marketing Material For The James Bond Film ‘You Only Live Twice’ By German Peter Lorenz. The Book Contains 98 Pages About The ‘You Only Live Twice’ Marketing Back In 1967. This Book Is Unofficial And Non-Profit. All Material Contained Within Is For Informational Purposes Only. All Copyrights Belong To The Repective Owners

Book Introduction Peter Lorenz The Established Team Of Illustrators Rober McGinnis And Frank McCarthy Together With Art Director Donald Smolen Prepared A Lavish Marketing Campaign For ‘You Only Live Twice’. The Producers Were Concerned About The Competition Of The ‘Other’ Bond Film Released In The Same Year, The 07 Spoof ‘Casino Royale’. So The Made The Campaign For ‘You Only Live Twice’ Even Bigger Than ‘Thundderball’. That Cumulated In A Giant Billboard Promotion On New York’s Broadway Measuring An Impressive 87 x 20 Meters In Size With A Moving Movie Title Along The Top. Although Most Countries Used The Same Artwork And Style, There’s Still A Huge Amount Of Variation And Creativity Displayed For The Film. Enjoy, Peter Lorenz Illustrated007

Content Introduction 1, Key Artworks 2, Press Stills 9 Marketing Europe 12, United Kingdom 13, France 24, Germany 30, Denmark 41, Greece 42, Sweden 43, Italy 44, Belgium 49, Spain 50, Yugoslavia 53, Switzerland 54, Finland & Norway 56, Europe 57 Marketing US & LatAm 58, United States 59. Argentina 74, Brazil 75, Mexico 76 Marketing AsiaPac 77, Australia 78, Thailand & Hong Kong 80, India & Korea 81, Japan 82 Miscellaneous 92, About The Author 97, Acknowledgement 98
Peter Lorenz Berlin, Germany 2020

Peter Lorenz Artwork Overview













Martijn Peter 2020

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