For The 40th Anniversary Of James Bond On Screen (1962-2002) And To Celebrate The Release Of Pierce Brosnan’s Die Another Day Omega Presents A Commemorative Edition Of The Watch Was Made Available Model 2537.80.00 (10,007 Units) This Is Number 01738. The Watch Is Identical To The Model 2531.80.00 Except The Blue Watch Dial Had A 007 Logo Inscribed Across It And Also The Back Of The Case Features The Inscription: “40 Years Of James Bond – Limited Series” And The Number In That Series Engraved. It Also Featured A Unique Bracelet Design


Omega 40th Anniversary James Bond Watch “Sold Out In Four Days”
Keith Snelgrove Senior Vice President (Global Business Strategy / EON Productions) Said The Following About The Omega 2537.80 Seamaster: We Have Also Been Taking Product Promotion To Another Level In Recent Years. A Classic Example Is Our Partnership With Omega; We Went To Them And Said, ‘We Want The Placement And Promotion But We Also Want A Licensed Product.’ So In Addition To Promoting The Seamaster As James Bond’s Watch, They Also Developed A 40th Anniversary Seamaster Watch, And Produced 10,007 Pieces……Which Sold Out In Four Days
Omega, Switzerland 2002

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